The Strife Legacy
⚔️ Controlled Chaos ⚡
Constant conflict forges the strongest lifters. The Strife legacy continues.
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July Drop /// America 250 🇺🇸
Let Freedom RING.
Happy Birthday, America. Own your piece of Barbarian history — our AMERICA 250 / WE THE PEOPLE drop is LIVE, in full color or signature “blackout” print.
Live Campaigns
The Drops
100% American-Made
💪🏼 Clip. Engage. Grow. 🇺🇸
Inspired by our premium lifting straps, our cable straps deliver superior craftsmanship and targeted muscle engagement for stronger, precise pulls on the go. Available in 18", 24", and 30" (multi-grip) lengths.
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November Drop
Purge Darkness. Zero Mercy.
This world is dark enough. Push out the shadows and be the light. Our November drop is live...
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Made in Texas
💧 American-Made Shaker Bottles 🇺🇸
Our premium 27 oz. shaker bottles from SportShaker have arrived. Made in Texas. Made for battle. 6 styles available.
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Armory
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Top Sellers
UNITDeath to Darkness [Short Sleeve Tee]
CLASSTEE//HEAVYWEIGHT
PRICEFrom $39.99 USD
STATUSDEPLOYED
PWR_OUTPUT // 090
UNIT🇺🇸 76 Strapped Collector's Edition Lifting Strap Package
CLASSLIFTING_GEAR//USA
PRICE$89.00$76.00 USD
STATUSSALE_ACTIVE
PWR_OUTPUT // 100
UNIT🇺🇸 American-Made "Conductor" Series Lifting Straps
CLASSLIFTING_GEAR//USA
PRICE$54.99 USD
STATUSDEPLOYED
PWR_OUTPUT // 080
UNIT🇺🇸 American-Made PVC Patch 🇺🇸
CLASSACCESSORY//USA
PRICE$9.99$8.00 USD
STATUSSALE_ACTIVE
PWR_OUTPUT // 070
UNITConquer [Pump Cover]
CLASSPUMP_COVER
PRICE$47.99 USD
STATUSDEPLOYED
PWR_OUTPUT // 090
Choose Your Weapon
The Arsenal
Affordable
Lifting Gear
Quality doesn't have to come with a crazy price tag. We manufacture and offer affordable lifting gear and gym accessories to help you push your limits...safely. New American-made straps now available!
Made-to-Order
Apparel
Our heavyweight tees are what started it all but our line of premium activewear continues to expand with new tees, tanks, hoodies, and more being added weekly.
Premium
Headwear
Your favorite gym hat awaits. From truckers to flat bills, our premium headwear is available in a variety of colors and patch styles. New styles dropping monthly!
Who We Are
Strong Mind. Strong Grind.
Barbarian Fitness Co. provides premium fitness apparel and lifting gear to those seeking a stronger mind and body. We design and produce all of our apparel in-house with a refined focus on producing American-made lifting gear and apparel. Forged by the hands and minds of a team of fitness and weight training enthusiasts, our goal is to empower people to better themselves every single day. Strong mind. Strong grind.
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Our Ethos
The infamous quote, “Live Fast. Die Young.” is such a misleading message. Embrace life and seek adventure but take care of your body while doing so. God only gives us one body and it's our job to strengthen it. That's why “Train Hard. Die Old.” resonates so well with us as a motto. Take care of your body. Train hard. Eat right. Stay active. Live a long life and… die old. That's at least the goal, right?
// Barbarian Fitness Co. — Alpharetta, GA
100% American-Made Straps
Manufactured in the USA
Designed In-House
Every drop. Every stitch.
Alpharetta, GA
Forged in Georgia